Independent Electrical Retailer - the leading trade magazine for the electrical industry
Intelligent Use of Space
Rhian O'Neill, Marketing Communications Manager at Hoover Candy Group, explains that understanding the washing habits of your customers is the key to gaining sales and repeat business.
Published:  06 May, 2009

Families today lead busier lives than ever and demand harder working washing machines. The entire Hoover laundry range has been designed with the very latest technology to help make our customers' laundry chores easier.

We've drawn on our vast experience to add a whole new range of intelligent and technologically advanced features that meet actual practical needs, not just for today but for the future.

Hoover's continuous development programme has resulted in appliances that use less electricity and less water thereby reducing their carbon footprint and safeguarding the environment for future generations.

Sales Tips

Recommending a load size to a consumer

Ask the customer about their current washing habits in order to make an informed recommendation.

The obvious choice for a large load machine, such as VisionHD 9kg washing machines and tumble dryers, are customers with large families and a heavy washing requirement. However, it is a common misconception that large load sizes only suitable to large families. A customer living alone may require a large load machine to cut down on the number wash loads they do in a week.

Hoover washing machines have an intelligent sensor which automatically adjusts the cycle time, water and electricity consumption to reflect the load size of the machine, whether you are washing one shirt or twenty! The KG Mode of the VisionHD 9kg washers highlights when this process is active.

Emphasise the benefits of energy efficient machines

Consumers will typically be replacing a 7-10 year old washing machine when buying a new one. Modern washing machines are a lot more energy and water efficient than the one the customer would be replacing.

Give examples of the savings consumer can expect for washing the same amount of laundry in their new machine, Hoover VisionHD 9kg A+ energy washers save 33% electricity, 55% water, which leads to a 33% lower carbon footprint.

Find out if the customer requires any specialist programmes

Different customers will have a variety of specialist programme requirements. Talk to your customer to find out some their requirements. Some examples could include:

  • If the consumer has a young family they may require specialist features such as Sensitive Care, whose 5 rinses is perfect for washing baby clothes, or Stain Blaster to tackle stubborn stains.
  • If the consumer uses Economy 7 electricity they may require a Delay Start option to take advantage of cheaper off-peak electricity.
  • Consumers who take part in sporting activities would benefit from a Sports Wash programme, which tackles stains at a lower temperature, preserving the expensive sports wear.
  • Some hand-wash only items can be washed on extremely delicate programmes, such as Silk Wash or Woollens.

If a customer has a lot hand-wash only clothing items, a washing machine with these programmes should recommended.

Selling a washer dryer as an alternative to a washing machine

If a customer is looking to purchase a washing machine, enquire whether they also have a tumble dryer. If a customer not have a tumble dryer, it may be due to space restrictions in they home which only allows for one appliance. Washer dryers are the perfect solution in this case, as it combines two appliances into one! The new Hoover VisionHD range washer dryers can handle up to a massive 9kg wash load and 6kg dry load, which is the largest capacity available today.







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