Space

Space in the kitchen is often a concern to the UK consumer and selling them an American style side-by-side refrigerator can sometimes be a challenge.  However for those who have room for such an appliance but don't think the extra space is warranted, think again!  The new G-series side-by-side from Samsung offers over 100 litres more internal space whilst still having the same external dimensions as a conventional side-by-side.  Unique Ultrathin^TM technology has made the insulation 33% thinner without losing any efficiency in terms of cooling.  Plus the in-door ice making unit frees up valuable space in the freezer.  The inventive design also makes maximum use of the extra space, with a large functional storage area allowing for even the most awkwardly shaped items. 

Freshness

In the current economic climate, it might be that customers are concerned with shopping more economically, a strategy that large capacity side-by-sides can fulfill.  However consumers are increasingly concerned with how wasteful they are and therefore keeping food fresher for longer is the key.  Samsung's range of side-by-sides features the unique technology, Twin Cooling^TM (and some higher end models, Twin Cooling Plus^TM) that allows the separate freezer and refrigerator compartments to be controlled and cooled independently, as well as preventing the mixing of odours between the two compartments. The Twin Cooling^TM system maintains an optimum humidity level of 45% (75% for Twin Cooling Plus^TM) helping to ensure freshness. Food is kept crisp and flavoursome with Multi Flow air circulation feature which provides even cooling throughout and quickly returns the temperature to its optimal state after the door has been opened. In addition to this technology, certain models offer a feature called Cool Select^TM zone which is effectively a fridge within a fridge.  This patented technology allows five different settings in a drawer within the fridge, perfect for thawing out food hygienically or quick chilling drinks.

Style

Choice of finishes are always important in a customer's purchase decision and have come a long way since the market that refrigeration belongs to, white goods, got its name.  Now, silver finishes lead the popularity stakes but new finishes such as darker silvers and blacks and even glass finishes are growing in status.

One of the most desired features with a side-by-side is the in-door water & ice dispenser. An ice cube dispenser and crusher keeps drinks cool whilst the in-built water filter provides cool fresh water whenever it is required.  With the new G-series model, the traditional ice and water "paddles" have been replaced with a contact switch and a sleek ‘espresso style' dispenser for those customers who are a little more discerning.

Slimmer models

For those who lack the space to feature a side-by-side refrigerator in their kitchen but desire some of its features, Samsung's traditional refrigeration models may do the trick. Consumers can have the best of both without compromising on the value-added elements such as the water through the door design.

Try these questions!

What type of foods do you store in your fridge?

By establishing food types you can identify that even food storage temperature is important. Fruits and salads require a humid environment to help them last longer. Customers that buy a lot of frozen food need a frost free (no frost) section.

Do you notice that lettuces, cucumbers and general salad / fruit items are not lasting as long in your current fridge?

Food lasts longer in a Twin Cooling environment and even longer in Twin Cooling plus models.  Less wastage which saves money.

How often do you shop?

If the customer does a large amount of shopping and wants produce to last for a long period, it is crucial that the food is kept in good condition. Multiflow is effective at cooling, even when the fridge or freezer is at full capacity.  Storage capacity is also important.

"What type of cold drinks do your family have?"

The G series has a convenient ice area in the door to store more crushed and cubed ice.

The G series also has large gallon storage areas in the door for the 4 litre milk containers. Perhaps your customer needs to chill beer or wine quickly and so the Cool Select Zone is ideal.

Key technology overview

Ultrathin^TM Insulation - More useable space through out the fridge and freezer section without impacting on the space needed in your kitchen.

Twin Cooling^TM (and Twin Cooling Plus^TM) - individual evaporators for the fridge and freezer sections mean no transfer of smells.  Longer lasting food storage due to higher humidity levels in each section so less wasted food - Money saving!  Salads and fruit stay fresher for great dining experiences.

Multi-flow - Prevents any "warm spots" which is excellent for food freshness anywhere in the compartment. There is a quick to return to temperature which maintains food freshness even in those hot summer days when there is a demand for ice creams and cool drinks!

Cool Select Zone ^TM -  Can cool drinks six times quicker than in the fridge, defrosts meat more hygienically and keeps certain products at a lower temperature for longer. 

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