Philips also understand the importance of training to help simplify the wide range of Electric Shavers on offer to meet the different consumer needs you encounter. We hope this simple sales support guide will help you and your colleagues over the key Christmas selling period to maximise you sales and give you confidence in explaining the range of features and benefits Philips shavers have to offer.

Sales Tips - Overcoming objections

Customers says...	You say...
Electric shavers don't shave close around the neck area	Let me show you the arcitec shaver from Philips. See how the head flexesand pivots to give you the closest ofshaves, even on the neck
Electric shaving will irritate my skin	A useful tip is not to press too hard when you shave. All Philips shavers have contour following heads for great comfort and less irritation
Electric shavers leave my skin feeling dry	Philips Nivea for Men shaver dispenses conditioning lotion directly on to the skin while you shave, leaving your skin fully moisturised
Why are the Philips replacement shaving heads so expensive?	Philips replacement heads will last at least 2 years as long as you clean your shaver frequently, in some cases they last up to 5 years
My shaver doesn't seem to be shaving very well	When was the last time you time you cleaned it?

Selling Tips - Male Shaving

Identify

• Understand your customer's real needs
• Check his shaving habits

• Who is it for?
• How do you currently shave?
• What do you like about yourpresent shaving method?
• How satisfied are you with your current shaver?
• What are the most difficultareas to shave?
• How sensitive is your skin?

• Watch your body language
• Be natural, smile, nod, makeeye contact
• Encourage your customersto talk about their shavingexperience
• Find out what yourcustomer knows about thedifferent shaving solutions available

• Know your products well
• Know how to link features and benefits
• Use the packaging to show customers the feature while you explain the benefit

Flex & Pivot icon:

Unique Flex & Pivot action delivers a perfectly close shave, even on the neck.

Triple Track:

Provide up to 50% more shaving surface for a faster shave. They have more blades to catch more hairs on one stroke, giving a smoother shave.

Super Lift & Cut:

Dual blade system: first blade lifts, second blade cuts for a comfortable close shave.

Nivea Moisturising Conditioner:

NIVEA FOR MEN shaving conditioner is dispensed directly onto your skin for a moisturising smooth shave. The formula is enriched with vitamins and chamomile to condition your skin and support a healthy look.

Recommended

• Sell the right shaver to the right person
• Show clever features
• Be confident

• I want a shaver to give me the closest of shaves even on awkward areas such as the neck - Arcitec
• I currently wet shave and i want a shaver that gives me a great shave but also conditions my skin? - Nivea For Men Shavers
• I need to buy a replacement shaver for my dad and want to spend around £100. It needs to be washable & rechargeable. - Speed-XL

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