Now we can shoot, share, enjoy and preserve those moments for ever.

To create a truly enjoyable experience with Sony’s digital imaging products we have focused on the development of our Exmor sensor and Bionz processor technology from exceptional performance in low light and capturing high speed images, together with developing the NEX camera range, the most adaptable compact system camera in the market place, by increasing the lens possibilities and raising the bar for the compact system camera with three innovative new models for the second half of 2011. Advancing the entry and serious enthusiast DSLT (Digital Single Lens Translucent-Mirror) level cameras has also been key to offering the consumer a premium experience. Projector Handycam has enabled instant sharing with family and friends on a large scale, with Bloggie making it easy to shoot, connect and share your memories with the world, and last but by no means least the HX CyberShot series bringing super high quality to your pocket.

Shooting in low light can be very challenging, with shaky, blurred images often being produced. To allow quality low light images, Sony has improved even further the Exmor R and Exmor HD CMOS sensors. Key shooting modes such as Multi Frame noise reduction, when a sequence of frames are taken very quickly, the noise levels (the digital version of film grain) are analysed and a final single image is produced, with these noise levels greatly reduced. This means everyone can take images in low light with confidence and not miss that great shot! For creating well balance images the Auto HDR (High Dynamic Range) function also produces a single image from a fast sequence, this time ensuring the shadows, mid tones and highlights are perfectly recorded. The new NEX-7, Alpha 65 and Alpha 77 models feature the world’s first OLED viewfinder, offering world class image viewfinder, 100% coverage crisp natural colour and contrast reproduction and the ability to play back images in the viewfinder with full information...another Sony world first.

To make these products user friendly for all users, whether you are new to them or not, an in-built user guide is available to help you enjoy your experience. Shooting tips are also available in camera to guide you through to recording the memories important to you. Sony has developed and advanced these technologies to ensure the experience is one the consumer will never forget!

To see the latest Alpha, NEX, Cybershot and Handycam from Sony and gain in depth detail, head over to www.sony.co.uk/hub/1237478079800.

Demonstration

Ensuring products are powered and demonstration ready will mean the consumer is able to experience these products and see that Sony’s offering is extremely competitive and class leading.

Training website

Sony is eager to make sure customers are shown the features and benefits of the products. To try and ensure that everyone understands these products and what they can do, Sony has recently launched an online training website. To access to this service, please email Stacey.pattemore@eu.sony.com. 

SONY NEX-7

All-in-one compact interchangeable lens camera with 24.3 megapixel resolution 

•        24.3 effective megapixels Exmor APS HD CMOS sensor

•        Quick, responsive autofocus and world’s fastest (0.02 sec) release time lag

•        Quick, versatile new TRINAVI control

•        High-resolution XGA OLED Tru-Finder and built-in flash

•        Full HD Movie with 50p/25p, manual focus, full P/A/S/M exposure control and improved audio

•        10fps continuous shooting (peed priority mode)

SONY α77 and α65

Cameras with 24.3 megapixels and world's fastest 12 FPS AF-enabled continuous shooting

•        World’s fastest12 fps full-resolution continuous burst shooting with phase-detection AF (α65: 10fps)

•        Newly developed 19-point AF system with 11 cross sensors (α77)

•        24.3 effective megapixel Exmor APS HD CMOS Sensor and enhanced BIONZ processor

•        World’s first XGA OLED Tru-Finder with versatile information display

•        Quick AF Full HD Movie with AVCHD Progressive compatibility, and flexible P/A/S/M exposure control in manual focus mode

•        New design and ergonomics with world’s first 3-way tilt Xtra  Fine LCD and ruggedized, reliable handling (α77)

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