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Whirlpool’s new range of washing machines, featuring a similar specification and design to the company’s high end machines, will have a mid-range and competitive market positioning.
The eight-model line-up features 6kg, 7kg and 8kg capacity with up to an A+ energy rating offering strong selling points for retailers. The 8kg models include LED control panel and the company’s 6th Sense intelligent technology.
The unique feature of the series is Whirlpool’s Detergent Dosing Recommendation System, which enables users to administer the correct dosage via a series of quick and simple steps. By upgrading to a Whirlpool machine, based on a seven-year life cycle, it is estimated that £249 could be saved on detergent costs.
0208 649 5000 www.whirlpool.co.uk
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