|
In an increasingly competitive consumer market and ever changing economic climate. Freesat is pulling out all the stops in the run up to peak to ensure retailers are fully supported in delivering their best Freesat Christmas to date.
Last year saw Retailers enjoy their best December growth for eight years, with Like-for-like sales rising 4.2% by value during the month. As we fast approach the peak retail trading period, we wanted to update you on how the Freesat service proposition is evolving and how we will be supporting retailers throughout peak and beyond.
Coming Soon
Freesat are adding a third HD channel (BBC One HD) shortly in addition, ITV Player will be added to the existing BBC iPlayer, allowing viewers to catch up on ITV1, 2, 3 and 4 programming with further catch up services due to launch, adding to the 157 channels and services currently available on freesat.
But what else is on the horizon?
Freesat’s biggest advertising campaign to date
The campaign which breaks in October will be the biggest to date for Freesat. As a result we are expecting a significant uplift in sales during the peak period to support the new brand position. The TV campaign will also coincide with the launch of a brand new Freesat website, with a complete new look and feel. Full of features to ensure customers keep coming back so be sure you and your customers check out www.freesat.co.uk
Dealer Portal
Freesat is currently retailed from over 5,000 different retail locations throughout the UK and Northern Ireland, and with an increasingly developing and complex proposition the need to communicate in detail with our retail partners is paramount. With this in mind Freesat is soon to launch our exclusive interactive dealer portal later this year. For full details and exclusive details please see your November Issue of IER.
New point of Sale
Freesat’s new POS will further support the customers driven in-store by this year’s peak advertising campaign.
Freesats top tips
Retailers continually search for ways to increase their sales, and yet each day they lose opportunities to convert a substantial part of their customer traffic into satisfied Freesat purchasers. Here’s our guide to how to make it a very merry Freesat Christmas for you and your customers.
1. Knowledge
Know Your Products and Services, investing time in understanding Freesat products and services allow you to confidently know all the features of the products and their relevance from a customers' point of view.
A great tip is to know the advantages and benefits to consumer’s Freesat can offer. Your knowledge is invaluable and will add value to your service, because you'll be able to differentiate Freesat from the rest and position it advantageously in line with your customer requirements.
From no subscription, no fee to catch up services knowing the solutions to your customers needs will help secure the sale.
2. Availability
Consumers cannot buy what retailers do not have. If it’s not displayed, buried in a stock room, out of stock. Research shows for many retailers this is the area that creates the most potential in lost sales.
For further merchandising ideas and support please contact your regional Freesat trainer.
3. Keep it Simple - Connecting with your customers
Your excellent customer service is the key to increasing sales. Listen to your customer to understand their needs and wants. This will help ensure your knowledge about Freesat products meet their needs. By thinking in your customers' terms; buy, show, sell, and say things that interest them and they can relate to.
4. Help People make the right Freesat choice
Asking the right questions and taking an interest in customer’s questions will create a positive attitude. Find out their requirements and how Freesat can best meet their needs.
5. Adding Value
Introducing your customers to products and accessories they may have not have considered previously. The benefits a Freesat PVR can offer, Freesat approved AV home plugs offer a great way to connect Freesat HD boxes and integrated TV’s to the internet. Will not only add value to your customers but also to your overall Freesat Sale.
You can arrange your in-store training session with the Freesat Training Team on 0845 313 0059
