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The introduction of Sony’s range of 3D Television in time for the World Cup earlier this year has revolutionised the home entertainment experience for consumers and demonstrates Sony’s commitment to offering a lens to living room 3D experience. A full range of Sony 3D hardware and content is available to buy in almost 600 retail outlets around the UK.
Sony is uniquely placed to offer exciting hardware and great content for consumers to enjoy, including 3D movies such as the new Spider-man film due for releases later this year. 3D games available to download free of charge when a Sony 3D is purchased and music videos such as Shakira’s ‘Waka Waka, the official FIFA World Cup song and iconic, vintage Jimi Hendrix content remastered into 3D.
The range of Sony 3D products combines outstanding consumer value, unique technology and unrivalled style, the range will continue to be added to over the coming months.
In order to make 3D a reality in consumers homes it is important that retailers are able to demonstrate the features and also explain set-up requirements to consumers. The recent Home Entertainment roadshow run by the Sony Training team visited eight venues across UK and Ireland over a six week period.
This road show covered all aspects of Sony Home Entertainment including Freeview HD, BRAVIA Internet Video, 3DTV and 3D Blu-ray and gave retailers the opportunity to see exciting, new 3D content for themselves and also helped with practical tips for demonstrating to consumers. With over 1,600 retailers from Sony Centres, Independent and Multiple retailers attending the road show it was by far the most successful road show run by Sony to date.
CONTENT
Games: Sony Computer Entertainment Europe is set to release four 3D stereoscopic titles through the PlayStation Network, available to download completely free when buying a Sony 3D TV:
• WipEout HD – pilot an anti-gravity craft in the ultimate racing game
• SuperStardust HD – destroy rocks and enemies in space in this fun title
• PAIN – attempt to damage the ragdoll character by flinging them from a rubber-band catapult
• MotorStorm Pacific Rift Demo – race a monster truck around a lush island environment and experience brutal off-road racing.
Films – (exclusive 3D Blu-ray disc bundled with selected Sony 3D products) – Cloudy with a Chance of Meatballs
THEATRICAL
• Spider-Man (final film title TBC) – The new film, which is still untitled, focuses on Peter Parker as a teenager dealing with both contemporary human problems and amazing super-human crises.
• The Green Hornet – Seth Rogan is THE GREEN HORNET, a masked vigilante who fights crime with the help of martial arts expert and faithful sidekick, Kato
• Resident Evil: Afterlife – The latest instalment in the highly successful Resident Evil franchise, starring Milla Jovovich and Ali Larter.
HOME ENTERTAINMENT
• Monster House – Even for a 12-year old, D.J. Walters has a particularly overactive imagination. He is convinced that his haggard and crabby neighbour Horace Nebbercracker, is responsible for Mrs. Nebbercracker's mysterious disappearance.
• Open Season –The family adventure comedy Open Season, Boog, a domesticated grizzly bear with no survival skills.
MUSIC
Sony Music is set to release a host of 3D content, including: Shakira ‘Waka Waka’ music video, SIA gig, iconic music videos and Jimi Hendrix – vintage Hendrix videos remastered into 3D
HARDWARE
3D televisions, Blu-ray players, home cinema system, PS3 consoles and cameras
The latest 3D technology is included in all new BRAVIA 3D Televisions and Sony now has 100Hz and 200Hz sets in the range. The high frame rate technology from Sony allows viewers to enjoy 3D in Full High Definition 1080p fidelity and the 3D image is further enhanced with the inclusion of 'High Speed Precision', 'LED Boost' and '3D up conversion' three technologies unique to Sony and are designed to make the 3D image even clearer and brigher.
Spearheaded by the BDV-E370, the complete range of Sony Blu-ray Home Cinema Systems are also “3D capable” offering Full HD 3D Blu-ray disc playback. Also already in-store is the highly affordable BDP-S470 “3D capable” Blu-ray Player.
Sony 3D glasses, using active shutter technology to deliver full High Definition 3D are designed for both comfort and stamina.
As a world’s first, Sweep Panorama photographs on the NEX-5 and NEX-3 cameras can also be enjoyed in stunning 3D on compatible BRAVIA™ 3D televisions. A high-speed burst of frames is stitched together automatically to create detail-packed 23 megapixel panoramas with a 226 degree effective angle of view.
PS3 owners are able to upgrade their consoles to 3D with a firmware update. A further free update to make PS3s 3D Blu-ray disc compatible will be made available within 2010.
Sony’s 3D hardware and content will allow your customers to
• PLAY 3D games in the home for first time ever
• WATCH 3D films such as Cloudy with a Chance of Meatballs and FIFA World Cup highlights from your own home
• MARVEL at the next instalment of Spiderman in 3D coming soon to cinemas
• SEE the world’s greatest superstars come to life in the living room with 3D performances from SIA, Shakira, and Jimi Hendrix
• ENJOY via 3D TVs, Blu-ray players, home cinema systems, PS3 consoles, cameras and laptops
… because it is Sony
