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BISSELL’s ReadyDry quick-dry carpet cleaner is a prime example of meeting consumer needs – and we’ve other new developments for 2010.
Entering a new decade, retailers should focus on consumer needs – family, pet, eco-conscious considerations for floorcare advantage in-store.
Or those with allergies – HEPA filtration and allergy related appliances/ formulae meet this need.
Stocking cleaning formulae/accessories generates more sales, higher margins, repeat purchases.
Location in-store is key
Displaying products together in groups – vacuums, deep cleaners, all-in-ones, accessories, cleaning formulae – makes consumer selection easier.
Demo products. Make floorcare a focal point – seasonal displays attract interest eg Christmas party spillage clean ups for deep cleaners.
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