There's a lot to talk about. Uprights; cylinders; suction power; filtration; storage; allergies; extra features; accessories. The list goes on. With so many options, shoppers will look to you for answers. Kelly Morgan, Dyson's sales training manager, has tips for giving the right advice.

Selling the added-value features of warranties, such as cover for damage caused by accidents, is vital to increasing conversion says Lee Miller, Director of Sales at Domestic & General.

Most customers are aware of the breakdown cover that a warranty or service plan offers but do they understand all the benefits? It is the added-value features of products like D&G's Safehands service plans that can clinch a warranty sale, so it is essential sales staff can sell the sizzle and not just the sausage! One of Safehands' most sizzling features is repair or replacement of the product should it get damaged by an accident in the home.

Only Polti can boast thirty years' experience in steam home appliances. In 1978 Polti was the first to invent the ironing steam generator, brand name Vaporella. In 1983 Polti created Vaporetto to make home cleaning easier. Polti's Vaporella and steam cleaning appliances are Europe's best-sellers.

Indesit Company, the UK's largest manufacturer of white goods markets a complete range of accessories that complement all categories of domestic appliances.

The product range is sold under the Professional Home Care brand and is endorsed by both Hotpoint and Indesit.

Selling the added-value features of warranties, such as cover for damage caused by accidents, is vital to increasing conversion says Lee Miller, Director of Sales at Domestic & General.

The digital switchover will affect every UK household and, as the roll-out ramps up, there has never been a better time for retailers to cash in on growing demand for digital TV products.

The course will cover key aspects of television technology and will place particular emphasis on understanding the customer benefits and step-up features of the core BRAVIA range.

Families today lead busier lives than ever and demand harder working washing machines. The entire Hoover laundry range has been designed with the very latest technology to help make our customers' laundry chores easier.

Vogel's - over 35 years of innovation - industry expert in the design, placement and manufacturing of mounts and furniture for audio/video equipment. Today, the company is the European market leader and one of the most trusted and well-known experts in the industry. Our in-depth knowledge and experience in this category and our understanding of consumer insights can help you and your business achieve maximum sales and profitability.

Rhian O'Neill, Marketing Communications Manager at Hoover Candy Group, explains that understanding the cooling requirements of your customers is the key to gaining sales and repeat business.

With celebrity chefs everywhere, cooking programmes on every channel and recipe books at the top of the best-sellers lists, cooking is becoming increasingly more accessible.  It's almost impossible to turn on the TV without seeing somebody creating a complicated dish quickly and easily.

Andrew Jones, Samsung Electronics Product Manager for Home Appliances explains that the modern kitchen requires a lot more out of a refrigerator than just keeping food cool.  Space, design and cutting edge technology all play a key part in making it the real centre piece of the kitchen.

With the analogue TV switch-off just around the corner the boom in flat panel TV sales is forecast to continue.

• By the end of 2009, 12 transmitters affecting 4.3 million homes in the West Country, Wales and Granada will switch to digital
• 7.7 million homes still don't have HD ready TVs
• Many of these people will be considering buying a new TV
• Significant potential sales from the secondary market - bedrooms, conservatories, bathrooms

With all the advertising around on Wet Shaving, you may be surprised to know that 1 in 3 men aged between 18-34 are already using an Electric Shaver in the UK, and that trend is increasing. At Philips, we have been manufacturing and selling our Shavers for over 50 years and are the World Market leaders in Electric shaving - offering a range of products from Travel shavers to state of the art Arcitec shavers made using Carbon Fibre. Philips also invest heavily to target the younger consumers in the shaving market and work in partnership with Nivea to create the Nivea For Men Shaver Range that give a really close shave whilst at the same time reducing unwanted skin irritation suffered by some men.

With so much buzz around ‘High Definition' and ‘Blu-ray', it is important that retailers really understand the consumer needs in order for them to offer the right product or home entertainment solution.  Sony continues to invest heavily in product training for all its retailers so they can promote the capabilities of the products in the range - but now more than ever it is equally important to understand consumer needs.

Everyone wants to purchase that new big-screen TV, washing machine or any electrical appliance and have absolutely no problems with the product until it is well past its best-before date. While customers can simply hope for this scenario, you can guarantee it. Complete peace of mind for the life of the product is just part of the benefits of a cost-effective service plan. If that sounds like an easy add-on sale, you're right.