The NEW AEG ProTex PLUS washing machine L98699FL ensures precise and gentle washing for exceptional care of clothes

Our research shows that AEG ProTex PLUS protects clothes 30% better than previous models. To deliver this, the ProTex system combines several advances in washing technology like the Optisense wash system & Advanced washing technology to ensure there’s no over-washing, just the right amount of water, detergent and time for outstanding clothes care that will keep them looking like new for longer.

The dosing system on the WM14S890GB has finely tuned sensors that automatically register the amount of laundry and the different types of fabric contained in the load, eg cotton, synthetic fabrics or mixed loads.

As part of the Neue Kollektion freestanding range, the L98699FL protects clothes thanks to an OptiSense system that allows the machine to better understand the size of the load so it uses the right amount of water, energy and time, meaning clothes are never over-washed.

The W1945 calculates the energy, water use and duration with every programme to provide accurate consumption data, displaying the information on a clear ‘dashboard’ screen in front of the machine.

The home laundry sector will always produce sales, says Hayley Gilbert. The key for the independent retailer is to encourage repeat sales by offering the very latest designs with something for every budget.

The home laundry market has traditionally been driven by distress purchases but the new wave of high-tech washing machines and tumble dryers are designed to last longer, so retailers need to offer their customers appliances at both ends of the market – basic models for first time buyers and quick-fix replacements as well as state-of-the-art machines that offer longevity and the latest features.