The IER Sales Training Guide

The IER Sales Training Guide is an easy to read, informative and educational reference guide, designed to help independent electrical retailers sell more goods and services.

The Guide comprehensively covers product developments in the three main industry sectors: consumer electronics, domestic appliances and small kitchen appliances, together with market and style tends in all related areas - reflecting changing consumer requirements and aspirations. In addition to this, you will find here expert advice on safety testing and marks, retail finance legislation and insights into energy labelling.

Each product section concludes with sales tips - essential for clinching the sale. They contain the advice and many years of experience of the senior marketing and sales personnel of major electrical manufacturers in UK who’ve contributed to this Guide. This further enhances the value of the Guide as a source of practical reference - to be used again and again.

Knowing the products on the market well and how to sell them effectively are the basic and essential skills for any electrical retailer. This is especially true in the case of independents whose reputation and success depends upon superior product knowledge, demonstration skills and the ability to inspire confidence and trust.

Featuring both comprehensive product information and sales advice, the Guide should become a trusted companion on the sales floor for independent retailers.

BETTER TRAINING MEANS BIGGER SALES!

Click here to view our Media Pack for the 2006 edition

Click here to view examples from the 2005 edition

To order extra copies of the Sales Training Guide, please contact Neil Worrall on +44 (0)1622 687031 or email nworrall@datateam.co.uk