The Business Book provides independent electrical retailers with market trends based on GfK data on sales volume and value across all the leading electrical goods categories, and includes analysis of market developments, retail opportunities and predictions.

The Business Book

The Business Book is the recognised one-stop source for the latest information on market trends and latest developments in the three main sectors of electrical industry - consumer electronics, major domestic appliances and small appliances. It features market analysis and statistics, and key product and consumer trends.

As well as providing a review of the market in 2005, the Business Book looks forward to 2006 and examines new technology and predicts growth areas.

The Business Book is intended as a business tool and an authoritative reference source for the professionals in the electrical industry: the independent electrical retail network, senior personnel in relevant multiple retailers, marketing and product management of electrical manufacturers, suppliers, distributors and service providers.

Click here to view the 2007 Business Book Media Pack

Click here to view examples from the 2006 edition

To order extra copies of the Business Book, please contact Neil Worrall on +44 (0)1622 687031 or email nworrall@datateam.co.uk