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Magazine » Inside Track Interview
  • Inside Track Interview: Big Red Sales
    Big Red Sales, a ‘sales repping’ agency has been created in the middle of the deep economic recession and yet the company has grown from strength to strength since January 2009. Anna Ryland asked BRS founder, John Reddington, how the company’s business formula works.
    Published:  17 December, 2009

    John Reddigton began his professional life as training accountant. It wasn’t long, however, before he realised that his personality wasn’t well suited to the accountancy profession. A straight talking northerner, with a passion for business and of 1970s rock music, John describes himself, as a people’s person. Perhaps it isn’t surprising that he forged his career in sales and has built around himself strong sales teams which were instrumental to the success of his companies, firstly Alphason and now Big Red Sales.

  • Whirlpool
    Ray Isted, Whirlpool's Head of Training, spoke to Anna Ryland about the company's new training package for retailers which overcomes the limitations of the retail environment and gives them a universal set of tools to help their staff enhance their professional knowledge and credibility.
    Published:  16 October, 2009

    Ray's long career in the white goods industry began some thirty years ago at Merloni. After ten years with the company he joined what was Philips Major Appliances, which in 1989 merged with Whirlpool. At the time Philips was planning to focus on brown goods while Whirlpool was looking for a European foothold, and after three years of dual branding a decision was taken to go with a sole Whirlpool brand. Over this period Ray was involved in a variety of sales and marketing activities supporting the Whirlpool brand.

  • Jeff Moody, Managing Director of BDC 2008
    Jeff Moody, Managing Director of BDC 2008, the company which emerged from the ashes of BDC Independents, spoke to Anna Ryland about the business model of the new company, its immediate plans and reasons why a recession is good for distributors.
    Published:  23 September, 2009

    When on 21 November 2008, Bridisco trading as BDC Independent went into administration, three of its directors - Jeff Moody, Ray Taylor and Steve Gallagher - prepared a management buyout of the company confident in its inherent strengths and in its long-established relationship with its customers - electrical independents.

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What is you main concern at present?

  • trade credit availability
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  • rise in rent rates
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