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The digital switchover will affect every UK household and, as the roll-out ramps up, there has never been a better time for retailers to cash in on growing demand for digital TV products.
While most primary TV sets are already digital, according to Ofcom 70% of UK households still do not have a digital TV recorder and only 55% of secondary TV sets have been converted to digital. And with fewer than two million households having access to HD channels, retailers have a big opportunity to capitalise on the growing demand for multi-channel, feature-rich TV.
Humax: The Ultimate Digital TV Recorders
Humax are specialists in standard and high definition digital TV set-top boxes and recorders, designing products that are intuitive and simple to use, yet powerful and rich in features to deliver the ultimate multi-channel TV experience.
Our award-winning digital TV recorders for the Freeview+ and freesat+, subscription-free TV services are testament to our focus on driving quality and innovation, with almost half our global work force dedicated to research and development.
Selling the Benefits of Digital TV Recorders (DTR)
Standing out from the multitude of similarly-styled boxes the Humax gems hide a vast range of advanced features and functionality. Here are some top tips on how to ‘wow' customers in-store to secure that all-important sale:
Understand their needs
Is your customer looking for HD content? Do they have a VCR? Do they understand the implications of digital switchover on using their VCR? By asking a few simple questions you will demonstrate your knowledge and ensure you put the customer in front of the best product to suit their needs - increasing your chances of a sale.
Quit the jargon
HD, series recording, 1080p and EPG may be recognised terms for those of us in the know, but what do they actually mean to the general consumer? Focus your efforts on selling the lifestyle aspects of the technology to bring these tech-savvy terms to life. Instead of ‘live pause and instant rewind' why not explain how they can pause the TV, answer the phone and then play again from where they stopped?
Demonstrate the features
Demonstration is key to showing potential customers exactly what a product can do - and they'll be amazed at how easy Humax set-top boxes and recorders are to use! Show them the exceptional clarity and brilliance of HD content, how to browse the programme guide, or record a whole series at the touch of a button so they need never miss their favourite programme again.
Humax has a range of excellent display packages available at www.humaxtrade.co.uk to help you convey these benefits.
Humax Trade
Humax Trade has been set up specifically for the independent electrical retailer, helping you to purchase, market and increase your sales of Humax's award-winning digital TV products for the subscription-free Freeview and Freesat services.
As a Humax Trade partner, you will enjoy exclusive access to a range of tailor-made services designed to help you fully exploit demand for digital TV products as the digital switchover gathers pace. These include:
- Next day delivery at no extra cost
- Two year manufacturer's warranty
- After sales support, with a dedicated account manager
- Point of sale material and product collateral
- Incentives and loyalty schemes
Become a Humax Trade partner today by visiting www.humaxtrade.co.uk and start using Humax to benefit your own business!
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