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Rhian O'Neill, Marketing Communications Manager at Hoover Candy Group, explains that understanding the cooling requirements of your customers is the key to gaining sales and repeat business.
Hoover Cool Fridge Freezers
Today the need to store fresh and frozen food in the optimum conditions is more important than ever. With increasing focus on healthy eating and 5-a-day fruit and vegetable consumption, we have redesigned our fridge freezers to reflect the storage requirements of today's consumer.
Hoover Cool features a host of technological advancements that contribute to the optimum storage of your fresh and frozen food, such as a Quick Chill Zone, Frost Free Plus technology, Digital Temperature Display and a Stay Fresh Zone.
Ingenious storage areas such as the humidity controlled 45litre XL Fruit & Veg Storage, Pizza Space and Ice Cold Bottle Door recessed in the freezer door maximise the use of space within the fridge freezer.
The Telescopic Glass Shelves can be pulled forward to reach the food at the back of the fridge. Once extended, the shelf will hold in place, giving you easier access to your groceries. The Easy Clean Removable Door Seal is another added bonus to the Hoover Cool range.
The unique curved profile and designer full-length handle make Hoover Cool the ultimate style statement in any kitchen. You also have superb choice of colours to suit your kitchens, including Black, Alu Classic, Stainless Ice and White.
Sales Tips
Enquire about the energy efficiency of the customer's current appliance
Refrigeration appliances account for almost 20% of household energy consumption.
Upgrading to an 'A+' appliances could save the customer up to £20 per year in energy costs, as well as reducing the impact on the environment!
The Hoover Cool 'A+' energy fridge freezer uses 57% less electricity than a typical 10 year old Hoover fridge freezer, which in turn lowers carbon emissions by 57%.
What sized space does the customer have for their refrigeration appliance?
Most customers have a designated space for their refrigeration appliances; therefore they have a specific sized machine in mind before they start to shop. Once you have these size details you can recommend the best appliance for your customer, based on the features, colour and configuration of the appliance.
Enquire which type of groceries your customer buys
Selling a refrigeration appliance that most closely meets the consumer's needs should increase customer satisfaction and is likely to lead to future purchases at your retail outlet:
- Customers who buy mainly frozen food may prefer a fridge freezer which has a larger freezer section. A separate upright freezer may also be an option here.
- Customers who buy mainly fresh food may require a larger fridge space than freezer. A separate upright larder may also be an option here.
- A large amount of fruit and vegetable consumption would benefit from fridge freezers with an XL Fruit & Veg drawer (available on Hoover 60cm fridge freezers).
- Wine drinkers may be interested in a fridge freezer featuring a wine rack, or even to purchase an additional wine cooler.
- Customers who consume a lot of chilled drinks may appreciate a Thru-the-Door drinks dispenser or XL Bottle Storage areas.
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