Independent Electrical Retailer - the leading trade magazine for the electrical industry
RSS
  • Click here to read the latest digital issue
  • Click here to read last month's digital issue
  • Click here to visit the RETRA website
  • Click here to visit the EEIBA website
IER brings firms together
Published:  30 January, 2009

After reading a feature on upselling by Christine Knott of training firm Beyond The Box in the July '08 issue of IER, Rodds Electrical asked the company to create a programme that would show staff how to up sell and cross sell in their own stores.

Bob Burrows, owner of the chain was very pleased with the results of the training: "Through intelligent use of upselling and cross selling the sales team has improved their customer service. We have also been able to raise the average transaction value considerably."



Printer friendly version
Email this article to a friend




  • Click here to visit the Independent Business Awards website

© Copyright 2012 Independent Electrical Retailer. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 8-10 Dryden Street, Covent Garden, London WC2E 9NA
Webmaster