Philips has secured an exclusive partnership with hit musical Chicago - the first of its kind - with a West End show as a result of which Philips has become the official epilator of Chicago the musical. The deal is designed to build brand awareness around the Philips epilator range creating innovative marketing and sales initiatives. The partnership will last until September 2009 and until then Philips' logo and strapline will be included on all advertising materials for the musical.