Stuart Cook, Euronics chief executive, commented: "The decision to launch our own brand range has been taken after we introduced a focus group made up of our Euronics agents whose input has been fundamental in the development of this project. The brand was launched at the Euronics tradeshow in September and the feedback and support for it was incredible."

Gary Millar, CIH opportunities development manager, described the Finlux product offering: "Initially we are introducing a compact range which will be design-lead, feature-rich products including 19in and 22in HD, IDTV with integrated DVD player, 26in and 32in HD IDTV as well as two Full HD products in the 37in and 42in. To compliment the range a 12 month swap out guarantee is offered on all LCDs, and further four-year full parts and labour warranty on screen sizes 26in and above. That's five years peace of mind."

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