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It is now impossible to escape green issues. This starts from the morning discussions with the neighbours complaining about the draconian methods which local councils apply to the collection of household waste, now segregated strictly according to the type of rubbish. All-powerful dustbin men put the fear of God into the innocent people who mistakenly put an offending wrapper into a wrong bin.
Every day newspapers bring stories about supermarkets and other multinational companies pledging their green credentials, apparently in response to customers expecting to be able to make green choices. Even the British Retail Consortium is calling on the Chancellor to promote the take up of green technology by lowering VAT on energy efficient products.
I have also just received information about the forthcoming (30 April '07) conference organised by Environwise which is to inform retailers how they can demonstrate an environmental agenda to its increasingly socially conscious customers. These issues have also been discussed at the recent LEAF '07 Forum (see page 8) at which the retailers were urged to start educating customers about the need to replace inefficient appliances.
Obviously, not all of you will be able to respond to these expectations straightaway, but I think it is worth keeping up with these trends. Doing the right thing for the environment increasingly proves to be good for business.
Anna Ryland, Editor
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