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Domotechnica, the domestic appliances trade show which will take place between 18 and 21 February 2008 in Cologne, Germany, will have a different structure this year. The old concept of dividing the 44,000 m2 exhibition space between large and small appliances and components has been replaced with a new structure in which all the appliances will be exhibited according to their market branding.
In the 'domo-Selection' the visitors will find products from well-know national and international brands which set standards in terms of their quality, functionality and design. In the 'Global Sources' section there will be non-branded appliances which are produced by manufacturers from developing economies, designed for the mass market. A third area will be devoted to components and accessories.
The new concept of the show clearly reflects the globalisation of world manufacturing, which will be represented by over 600 suppliers from around the globe, from countries such as New Zealand, Russia, Egypt, Turkey and the Far East.
The Domotechnica show traditionally features a number of programmes related to developments in the industry and representing retail opportunities. In 2008, these will be 'Energy efficiency in household appliances', 'Coffee Cologne' – an appliances and accessories exhibition and events relating to coffee preparation, and the '50 plus market' focusing on the special needs of the older consumers. The Hall of Fame will be exhibiting the winners of the Plus X Award – rewarding exceptional appliances in terms of design innovation, ecological impact and user comfort.
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