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Creative is set to take on Apple's iPod Shuffle with the introduction of its latest MP3 player, the Zen Stone.
The gadget has a 1GB storage capacity, allowing the user to store up to 500 songs, and boasts up to 10 hours of playback time from its built-in rechargeable battery.
Users can randomly shuffle through their song library or navigate between artists and playlist folders.
The Zen Stone is available in black, white, red, blue, pink and green and is equipped with a mini USB connection for easy downloading from a PC.
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