Morphy Richards teams up with Everyman
Published: 01 May, 2007
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Morphy Richards, whose iron business has grown from 14 to 22% during 2006, is promoting its Jet Steam elite range of irons in partnership with Everyman, bringing awareness to the Testicular Cancer Charity.
Testicular cancer is the most common form of cancer affecting men between ages 15 and 45. Appealing to the retailer's corporate responsibility, Morphy Richards suggests creating a PoS set in store, promoting Everyman's ethos together with Morphy Richards iron and a male grooming set including a hair clipper and a hair straightener.
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