Independent Electrical Retailer - the leading trade magazine for the electrical industry
Alphason goes that extra mile
Published:  11 November, 2009

The Season is one of the best time to sell AV accessories...so don't miss out says Alphason's Chief Operating Officer Chris Emerson.

"Our Viewsmart programme was designed after listening to our retailer customers. It's an initiative, which we believe provides a solution-based approach to selling accessories with every TV Panel sale, which is even more relevant given today's economic climate.

"Alphason pride themselves on going that extra mile for retailers and Viewsmart is a great example of that approach."

Since its launch just over a year ago the awardwinning Viewsmart range has helped to double accessory sales and dramatically increase margin in this area for many of Alphason's customers.

One of its many, many fans is Paul Giles of Gerald Giles in Norwich:

He says: "Viewsmart has made a huge difference to our sale of cables and brackets. Consumers can now see what they are getting for their money and this encourages them to spend more."

In addition to Alphason's award-winning AV furniture the Viewsmart range includes cables, brackets, and screen and glass cleaning products.

Alphason support Viewsmart with eye-catching p-o-s, special promotional offers and are currently running a special first birthday trade promotion with super holiday prizes. www.alphasondesigns.com







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