Staff tutorials

As staff move up the career ladder they need to be more comfortable with handling customer queries and complaints. One way of facilitating this is to set up question, answer and roleplay sessions with your store manager so you can check what the level of their overall knowledge is. They'll feel happier that you are comfortable with the answers they give, and you'll be safe in the knowledge they're giving the right advice.  Kenwood can help by providing training literature to support such training sessions.

Local events

Most towns have regional county shows, such as  the Kent County Show or Royal Bath & West show, showcasing the best of local produce and businesses' offers in the area.  These shows are a perfect opportunity for you to inform the local community - your existing and potential clients - about the profile of your store, specialist knowledge and service which it provides. To a great extent these people are a captive market who have greater than average interest in local produce and businesses. 

One member of your staff should be given the responsibility for checking local listings of the events with your council, and perhaps try to involve a popular local chef in your presentation. He can make his favourite recipe using produce featured at the show for testing or even run a step-by-step lesson on using a key product which you stock, such as the Kenwood Chef. This can also be a good opportunity to introduce your staff and their personalities to the local community - as they demonstrate the products and engage the audience. 

Your sales representatives

Kenwood believes that frequent communication with retailers is key to building sales.  Your sales representative will visit your store on a regular basis, so make sure you take advantage of their knowledge and expertise.  They can help with in-store training, and ensure you have the right literature for the store. 

Customer service representative

The responsibility for handling the majority of customer service issues could be given to one member of staff who can become an expert in customer care in your store, and in time handle all customer service issues and queries. 

They should be given time to familiarise themselves with all the products on offer and potential customer service issues which they present. This will allow them to handle any customer service-related issues quickly and efficiently and help to avoid any future problems.

To get more information about the range of Kenwood products visit www.kenwood.co.uk or call 02392 392 392.