About Us

The Independent Electrical Retailer (IER) is the leading monthly magazine for independent electrical retailers in the UK. The title provides retailers with an authoritative mix of business, market and product information across the three main sectors of the electrical trade: consumer electronics; major domestic appliances; small appliances.  IER is also read by senior personnel in relevant multiple retailers, leading manufacturers, suppliers, distributors and service providers.

Other Independent Electrical Retailer products:

The Business Book
The Business Book provides independent electrical retailers with market trends based on GfK data on sales volume and value across all the leading electrical goods categories, and includes analysis of market developments, retail opportunities and predictions.

The IER Sales Training Guide
The IER Sales Training Guide is an easy to read, informative and educational reference guide, designed to help independent electrical retailers sell more goods and services.

The IER Independent Marketing Awards
The IER Independent Marketing Awards are run annually by The Independent Electrical Retailer, co-sponsored by BDC Independents, and are acknowledged as the most prestigious awards event in the electrical industry.